Jennifer Smith

Symbolizing Luka’s move from Dallas to the LA, the film shows his license plate swapped from Texas to California, fueled by the song “All My Ex’s Live in Texas”.

We brought the film to life by pulling up to Crypto.com Arena with the custom-wrapped Regera, giving Lakers fans an immersive in-person experience on game night. Included FREE Parking by Luka.

National On Air Integration via TNT

Local On Air Integration Spectrum

House of Highlights IG Story & Takeover

NYT; The Athletic; ESPN; COMPLEX; SPORTS ILLUSTRATED; NICEKICKS; FRONT OFFICE SPORTS; SOLE RETRIEVER; DRIP; HYPEBEAST; BOARDROOM; BRKICKS; SNEAKER FREAKER; LA Times; LA ESPN;

As Senior Producer lead from Wieden + Kennedy, I worked with amazing creatives and partners to execute the film, catalysts stills shoots and a live stunt at Crypto Stadium.

Agency: WK Portland

CCO: Jeff Williams

Creative Director + Director: Emma Barnett

Creative Director:  Jordan Dinwiddie

Creative: Jacobi Mehringer

Group EP: Kerli Teo

Senior Producer: Jennifer Smith

Brand Director: Paanii Annon

Brand Manager: Alec Faulkner

Business Affairs Manager: Sara Weeks

Media Director: Réme Bichop

Associate Media Director: Bobby Finnicle

Media Supervisor: Casey Paxman

Media Planner: Danyle Dupray

Design Producer: Paris Fontes-Michel

Designer: Jason Scheuermann

Head of Retouching: Frazer Goodbody

Sr. Studio Specialist: Matt Blum

Editorial Company: Joint

Editor: JB Jacobs

Assistant Editor: CJ Duncan

Lead Flame Artist: Brandon Sanders

Nuke Artist: Austin Brown

Post Producer: Evan Hailstone

Head of Production - Joint: Catherine Liu

E.P. of Offline: Annie Maldonado

Production - Film & Stills

Exec. Producer: Tricia Sherman

Producer: Ala Quesada

Producer: Clarissa Garrett

Assistant Director (AD): John Meyer

Camera Crew

Director of Photography : Corey Rood (Giant Artists)

Still Photographer: Jason Cordova

Sound Mixer: Janet Urban

Art Department

Prop Master: Ward Robinson

Leadman: David Celaya

Prop Assistant: Luis Gonzalez

Wardrobe Stylist: Helen Hamber Rhys

Wardrobe Assistant: Erika Williams

PRODUCTION COMPANY - LUKA STUNT EXPERIENCE

Production Company: Satis&fy US

Lead Producer: Arleen Van Londen

Tech Lead: Andy Banton

Partnerships: Martin Zirkel

Specialty Cars: Era Picture Cars

Creative Director / Event Designer: Dawn Dunning

Producer / PA: Vanessa Nguyen & Theresa Nguyen

BA’s / Event Staff: Patty Lora

Credits to follow —-

Super Bowl film; and installations in Philly to celebrate the win of the Philadelphia Eagles MVP.

Monumental - Nike x NY Liberty

Liberty has a nice ring to it.

In 2024, the New York Liberty gave Lady Liberty her first ring.
Campaign: TV, OOH, social, apparel

Featured in Sports Illustrated / Campaign / 247 Sports / UPROXX / Women’s Health / Sole Retriever

AdAge Top Creative CampaignsAdweek: The Ads That Made Creatives Jealous in 2024

Client: Nike Global

Agency: Wieden + Kennedy

Executive Creative Director: Caleb Jensen, Blair Warren

Associate Creative Directors: Tom Hall, Sam McCluskey

Senior Producer: Jennifer Smith

Producer: Jalen Simms

Senior Designer: Shantanu Sharma

Senior Design Producer: Sarah Starr

Senior Production Designer: Matt Blum

Global Brand Director: Paul Wentworth

Group Media Director: Brian Goldstein

Associate Media Director: Jarod Diaz

Media Supervisor: Bobby Finicle

Editorial Company: Joint Editorial

Editor: Eric Hill

Assistant Editor: Ian DeVore

Post Producer: John Dillon

Colorist: Jasmine Vasquez

Audio Producer: Louise Woodward

Production Company: BAUIE+RAD

Drone Company: DRONE DUDES

Agency: Wieden + Kennedy

Clients: Samsung x Netflix

Role: Senior Producer

CDs: Dan Viens + Matt Sorrell

Creatives: Vlad Gordosky + Sergio Alonso

Production: Netflix Productions, and Street Factory Media

Editorial: Joint, Steve Sprinkles

In order to launch the pairs, Pharrell Williams and adidas Originals have tapped the multidisciplinary artist Tyrrell Winston — whose iconic installations deftly brings together the worlds of art and sport. Fittingly, the campaign spotlights the collaborative basketball sneaker in front of a wall of Winston’s basketballs. I worked as Senior Producer with agency Kamp Grizzly to bring this to life.

Agency: Kamp Grizzly

Client: adidas x Pharrell Williams

Role: Senior Producer

Project Manager: Jamie Boyda

Associate Creative Director: Tom O’Toole

Photographer: Sue Kwon

Art Installation: Tyrrell Winston

My role included scouting and locking in location, talent, overseeing and negotiations for art installation, hiring and managing production crews, budgets and managing clients expectations.

Featured on Knotfest.com

Client: Hatchets For Hands

Cullen Polythress & Brian Parks

Role: Producer, Casting

FX Makeup & Styling: Ann Monahan

Director: Nick Woytuk

DP: Greg Schmitt

For the launch of the Netflix Original series The Haunting of Hill House, Kamp Grizzly was asked to activate around New York Comic Con as well as during Halloween to bring the spooky series to life. We pulled off a variety of stunts including a haunted screening for fans, crashing the Netflix and Chills panel at Comic Con, and wandering the streets in New York and LA just in time for Halloween.

Agency: Kamp Grizzly

Role: Producer

Agency: Kamp Grizzly

Role: Producer

Assets: Content Capture, Build & Event Production

To celebrate the launch, Foot Locker and adidas tapped musicians Kid Cudi, Raury and H.E.R., and athletes Patrick Mahomes, Donovan Mitchell and Candace Parker as leaders in their communities that represent the identity of the Collective. Asterisk – The Collective's symbol – serves as an icon that signifies the coming together of sport, creativity and community, as well as the exception to the rule that marks those who stand out and make a difference.

These six initial creative partners represent the story and the integrity of the Collective, and in return, the Asterisk honors their courage, strength and action to stand out.

H.E.R.: H.E.R. teamed up with the Oaktown Jazz Workshop to engage with their music students and the local community. During her time there, H.E.R. made a sizable donation of musical equipment and other special gifts to the Oaktown Jazz Workshop to help encourage learning and growth in the musical world. Gabi chose a group of 10 deserving students join her at the Lights On Festival for a VIP experience and meet & greet backstage.

Patrick Mahomes: Kansas City Chiefs star quarterback stopped by the Kansas City Mercy Children's Hospital to spend time with the children as part of the Foot Locker x adidas Asterisk Collective initiative, whose mission to inspire and empower individuals to make an impact in their communities.

Donovan Mitchell: NBA star Donovan Mitchell and his Spidacares Foundation to present a $25K college grant and the new Tresc Asterisk Collective kicks to Naja.

Candace Parker: We teamed up with adidas and Candace Parker for a Skills Camp that brought together 100 boys and girls aged 14 – 18. All participants will walk away with a stronger sense of self confidence, meaning and purpose, increased social awareness and a swag bag.

Agency: Kamp Grizzly

Role: Producer

Creative Director: Yogi Hakim

Designer: Brittany Hagen, Max Miller

Copywriter: Amiri Rose

Production Coordinator: Katharine Cleary

Stills: Kyle Hannon

Motion: Corey Rood

We kicked off the adidas Originals EQT Essential Music Series at the birthplace of where it all began for the adidas Equipment line back in '91. Our team created an interactive EQT Experience in the basement of the Memorial Coliseum in Portland.  

EQT “Essentialism” Free Concert Series we added four additional cities. Concert headliners include Grammy-nominated BJ the Chicago Kid, Raury, Danny Brown, Isaiah Rashad, and more to performed at select stops in Miami, Atlanta, Detroit, and Chicago.

Sharing its storied history, each space featured EQT displays offering an interactive overview of the line’s heritage and its continued influence on streetwear. All featured hip-hop and electronic acts will perform stripped down sets personifying essentialism through music while strengthening and supporting the creative community at each select city.

Performances included:

Portland: Lou P, Kaytranada, Anderson Paak and Knxwledge coming together for a rare NxWorries live set

Miami: Isaiah Rashad, Craze, DJ Amtrac

Atlanta: Raury, Abra, Pheels

Detroit: Danny Brown, Angel Haze, Jay Daniel

Chicago: BJ the Chicago Kid, Joey Purp, Kami

CREDITS

Agency: Kamp Grizzly
Role: Producer
Assets: Content Capture Production